Zomato Transforms into Eternal Ltd, Quick-Commerce Dominates

Zomato is rebranding its parent company as “Eternal Ltd.” to reflect its growing business beyond food delivery, including Blinkit, Hyperpure, and District. The Zomato app and brand will remain unchanged, despite social media confusion. CEO Deepinder Goyal calls the change a “mission statement” as Blinkit becomes a major revenue driver.

CONTENTS:

• Zomato to Rebrand as “Eternal” Amid Quick-Commerce Boom
• “Guys, Eternal Is…”: Zomato Clarifies Rebranding Amid Social Media Buzz

Zomato Transforms into Eternal Ltd, Quick-Commerce Dominates

Zomato to Rebrand as “Eternal” Amid Quick-Commerce Boom

Food delivery apps have become an integral part of life in India, creating countless memories over meals. In a surprising move, a leading food delivery company has unveiled a new name and logo, leaving many astonished.

According to the latest announcement on X by Deepinder Goyal, Founder of Zomato, the company has rebranded itself as “Eternal.” This change comes more than two years after the name was first used internally. Eternal will now encompass Zomato’s key businesses, including the food delivery platform Zomato, quick-commerce service Blinkit, live events segment District, and kitchen supplies division Hyperpure.

Explaining the decision, Goyal stated, “When we acquired Blinkit, we began using ‘Eternal’ internally to differentiate between the company and the brand/app. We had planned to make the name public once something beyond Zomato played a significant role in our future. With Blinkit’s growth, I believe that moment has arrived. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.”

This rebranding highlights a strategic shift for the company, which has evolved from facing investor skepticism over its Blinkit acquisition in 2022 to now witnessing a surge in interest due to the rapid expansion of quick commerce.

Goyal further reflected on Zomato’s journey, calling it an “accidental company” born out of a simple desire to serve, which gradually turned into a thriving business. He expressed pride in the impact their work has had, stating that the platform has generated millions of direct and indirect jobs. Many delivery partners and restaurant owners have shared how the company has empowered them financially, allowing them to provide better opportunities for their families and secure a brighter future for their children.

The announcement has quickly gone viral, sparking discussions online. What are your thoughts on this bold rebranding move? Share your opinions in the comments below.

Indian food delivery giant Zomato is set to rebrand itself as Eternal as part of a strategic shift driven by the rapid growth of its quick-commerce unit, Blinkit.

The Gurugram-based company, which was recently added to India’s benchmark BSE Sensex index in December, announced on Thursday that the new name would better represent its expanding business portfolio. This includes Blinkit, its business-to-business venture Hyperpure, and live events platform District. However, the Zomato app and brand name will remain unchanged.

Over the past year, Blinkit has surpassed Zomato’s food delivery segment in terms of growth. Analysts predict that Blinkit could contribute up to 70% of the company’s overall valuation in the near future.

In a letter to shareholders, founder Deepinder Goyal revealed that the company began using Eternal internally after acquiring Blinkit, primarily to differentiate the corporate entity from its food delivery brand.

“Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to because ‘Eternal’ carries both a promise and a paradox,” Goyal wrote. “This isn’t just a name change; it is a mission statement.”

With a market capitalization of $25.2 billion, the company also intends to update its stock ticker from ZOMATO to ETERNAL.

“Guys, Eternal Is…”: Zomato Clarifies Rebranding Amid Social Media Buzz

Zomato’s decision to rebrand its parent company as Eternal Ltd has sparked a wave of reactions across social media, prompting the company to clarify that its popular food delivery service and app will retain the Zomato name.

CEO Deepinder Goyal reassured users that the renaming only applies to Zomato Ltd., the corporate entity, not the brand or app. “We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd,” Goyal stated in a letter shared on X on Thursday.

He further explained that Eternal will encompass four key businesses—Zomato, Blinkit, District, and Hyperpure. The company had internally used the name Eternal after acquiring Blinkit to differentiate the corporate structure from its food delivery operations.

“This isn’t just a name change; it is a mission statement,” Goyal added. “A reminder etched into our identity that we will endure—not because we are here, but because we need to get there.”

As speculation and confusion continued online, Zomato posted a lighthearted message on X to clarify the change:
“Guys, Eternal is the parent company—the app will remain Zomato 😭😭😭”

Meanwhile, the company formally notified the Bombay Stock Exchange (BSE) about the board’s approval to rename Zomato Ltd. as Eternal Ltd., subject to regulatory and shareholder approval.

Despite the clarifications, the announcement has stirred mixed reactions on social media. While some users welcomed the rebrand, others questioned its necessity. One user remarked, “It’s refreshing to see the name change, but let Zomato be Zomato (I mean the app).” Another joked, “Customers just want food delivered on time—you could even name it ‘Eternal Bhookh’ (Eternal Hunger)!”

Many also responded with memes, with one user lamenting, “Zomato was such a great name… Eternal just doesn’t have the same ring to it. Guess I’ll start using Swiggy now.”

Reflecting on Zomato’s journey, Goyal called it an “accidental company,” born from a simple desire to serve, which later evolved into a successful business. “A company has multiple founding moments, and I hope this change marks another milestone in our journey into the future,” he concluded.