Zomato Rebrands to ‘Eternal,’ Sparking Social Media Frenzy

Zomato has rebranded its parent company to Eternal Limited, while the Zomato app retains its name, sparking mixed reactions online. CEO Deepinder Goyal stated the change reflects the company’s broader vision, including Blinkit, Hyperpure, and District. Social media users mocked the rebrand, comparing it to Twitter’s shift to X and questioning its necessity.

CONTENTS:

• Zomato’s Rebrand to ‘Eternal’ Sparks Social Media Uproar
• Zomato’s Parent Company Renamed to ‘Eternal Limited,’ Sparking Mixed Reactions
• Tech3 Newsletter: Key Highlights

Zomato Rebrands to ‘Eternal,’ Sparking Social Media Frenzy

Zomato’s Rebrand to ‘Eternal’ Sparks Social Media Uproar

Zomato Rebrands to ‘Eternal,’ Sparking Social Media Frenzy Deepinder Goyal’s decision to rename Zomato as “Eternal” has stirred up strong reactions online, with users expressing disappointment and confusion. While Goyal clarified that the food delivery app would continue to operate under the Zomato brand, the name change aims to reflect the company’s broader business expansion.

On Thursday, Goyal announced on X (formerly Twitter) that the company had been using the name “Eternal” internally since its acquisition of Blinkit. He explained that the transition was meant to differentiate the corporate entity from the food delivery brand, emphasizing that with Blinkit’s growth, the timing was right for this change. As a result, Zomato Ltd. is set to be renamed Eternal Ltd., pending regulatory and shareholder approvals.

The rebranded entity will oversee four key businesses—Zomato, Blinkit, District, and Hyperpure. Despite this clarification, many users took to social media to share memes and jokes, lamenting the loss of the familiar Zomato name. Some described the change as unnecessary, while others mocked the new name’s corporate tone.

One user remarked, “Eternal sounds like a company working on anti-aging research,” while another joked, “Zomato was an emotion, this just sounds ewww.” Others expressed concerns about the potential for confusion, with one suggesting the company consolidate all services into a single app to streamline the user experience.

The rebranding is still subject to approvals from shareholders and regulatory authorities. However, it remains to be seen whether the company can win over public sentiment regarding the change.

Zomato’s Parent Company Renamed to ‘Eternal Limited,’ Sparking Mixed Reactions

Zomato Rebrands to ‘Eternal,’ Sparking Social Media Frenzy In an unexpected move, Zomato has announced that its parent company, previously known as ‘Zomato Limited,’ will now be called ‘Eternal Limited.’ The decision, which has surprised many users, was approved by the company’s board and communicated in a letter from CEO Deepinder Goyal to shareholders.

Goyal explained that the corporate website will transition from zomato.com to eternal.com, and the stock ticker will also change from ZOMATO to ETERNAL. The newly named entity will oversee four key businesses—Zomato, Blinkit, District, and Hyperpure—while the food delivery app itself will continue to operate under the Zomato brand.

Social Media Reactions

Zomato Rebrands to ‘Eternal,’ Sparking Social Media Frenzy The rebranding sparked widespread discussion on social media, with many users expressing confusion and nostalgia for the Zomato name. One user humorously lamented, “Why change the name? My mom loves Zomato, and ‘Eternal’ is just harder to say!” Another joked, “Zomato had a nice ring to it. ‘Eternal’ doesn’t feel the same. Switching to Swiggy now!”

Some users compared the move to corporate rebrands like Facebook’s transition to Meta and Twitter’s shift to X. A comment read, “First Twitter became X, then Facebook turned into Meta, and now Zomato is Eternal? These name changes only make things complicated!”

Others saw the rebrand as a sign of the company’s long-term vision. “Zomato is now ‘eternally’ in our minds. Maybe they’re expanding beyond food delivery into groceries or subscription-based services,” speculated one user.

Despite mixed reactions, some welcomed the change, as long as the Zomato app remained the same. “Refreshing to see ‘Eternal’ as the corporate name. But please, let the app stay Zomato!”

While the new corporate identity aims to reflect the company’s broader ambitions, only time will tell how customers and investors adapt to the change.

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Zomato Becomes ‘Eternal’

Food and grocery delivery giant Zomato has officially rebranded itself as Eternal following board approval. While the Zomato app will retain its name, the company’s stock ticker will now be labeled as Eternal, encompassing its four key businesses:

• Zomato (food delivery)
• Blinkit (quick commerce)
• Hyperpure (restaurant supplies)
• Dining out platform District

This shift comes amid a slowdown in Zomato’s food delivery segment, mirroring trends at Swiggy. Both companies have reported slowing order growth, with Zomato’s Gross Order Value (GOV) rising only 2% QoQ in Q3 FY25, while Swiggy grew at 3.4%.

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