Shein Makes Triumphant Return to India Through Reliance Partnership, Offering Affordable Fashion and Local Manufacturing in 3 Major Cities

Shein has returned to India after a five-year ban, partnering with Reliance Retail to offer affordable, locally manufactured fashion. The Shein India app ensures all customer data is stored within India, addressing previous security concerns. Initially available in select cities, the app plans to expand nationwide, competing with local and global fashion brands.

CONTENTS:

• Shein Makes Comeback in India with Reliance Retail Partnership After 5-Year Ban
• Shein Returns to India Through Reliance Retail Partnership, Marks Shift in E-Commerce Strategy
• Reliance Relaunches Shein in India with Exclusive Platform, Expands Affordable Fashion Offerings
• Shein Makes a Comeback in India with Reliance Partnership, Offering Affordable Fashion and Local Manufacturing
• Shein Returns to India Through Reliance Partnership, Focuses on Local Manufacturing and Data Security

Shein Makes Triumphant Return to India Through Reliance Partnership, Offering Affordable Fashion and Local Manufacturing in 3 Major Cities

Shein Makes Comeback in India with Reliance Retail Partnership After 5-Year Ban

Shein Makes Triumphant Return to India Chinese fast fashion brand Shein has made its return to India after being banned five years ago, thanks to a partnership with Reliance Retail. Under this long-term licensing agreement, Reliance will handle Shein’s operations in India, focusing on selling locally manufactured products. The app, which was launched recently, is currently available in Delhi, Mumbai, and Bengaluru, with plans to expand nationwide.

The deal comes with strict regulations, including a requirement to store all customer data within India. Shein’s operations will be managed by Reliance, while Shein will assist in training local manufacturers and promoting textile exports. The app had been banned in 2020 due to concerns over data privacy amid rising tensions with China. However, the ban on Shein’s sale in India was specifically related to its app, not the brand itself, leaving space for local players to fill the market gap.

Reliance’s move to bring Shein back represents a shift in its strategy, moving beyond its typical partnerships with international brands via its Ajio platform.

Shein Returns to India Through Reliance Retail Partnership, Marks Shift in E-Commerce Strategy

Shein Makes Triumphant Return to India Reliance Retail, led by Isha Ambani and Mukesh Ambani, has successfully relaunched Shein in India after nearly five years, following the ban of the fast-fashion app due to rising tensions between India and China. The newly launched Shein India Fast Fashion app is part of a licensing agreement with Reliance, which retains control over operations and data, ensuring all customer information is stored in India. This partnership marks a shift in Reliance’s strategy, aiming to strengthen its e-commerce presence by offering Shein’s affordable fashion through a localized platform.

Shein’s return is significant, as the company now operates under strict conditions, with Reliance managing the platform and Shein serving as a technology partner. All customer data will remain in India, and Shein will undergo regular security audits to comply with local data protection laws. The app offers budget-friendly fashion, with items starting as low as 199 rupees, and is initially available in Delhi, Mumbai, and Bengaluru, with plans to expand.

This move also aligns with India’s efforts to boost domestic textile manufacturing, as all Shein-branded products sold through the app will be designed and produced locally. For Reliance, the partnership is part of a broader strategy to compete with rivals like Flipkart and Amazon in India’s fast-growing online fashion market.

Shein’s return is a rare exception to India’s ongoing ban on Chinese apps, which has affected over 300 platforms since 2020. The collaboration follows a thorough vetting process by various Indian government ministries to ensure compliance with cybersecurity and data protection laws. Commerce Minister Piyush Goyal emphasized that the partnership aims to support India’s textile sector while safeguarding national security.

Reliance Relaunches Shein in India with Exclusive Platform, Expands Affordable Fashion Offerings

Shein Makes Triumphant Return to India Reliance Retail has relaunched Shein in India under a licensing agreement, nearly five years after the fast-fashion app was banned due to diplomatic tensions between India and China. The app, named SHEIN India Fast Fashion, was launched quietly, and the government had disclosed last year that Reliance had entered into a deal with Shein to sell products under its name.

This move marks a departure from Reliance’s usual strategy of adding international brands to its Ajio app. Instead, Shein now has its own platform to cater to Indian consumers. The app offers a variety of affordable fashion items, including locally designed and manufactured dresses priced as low as ₹350, with plans to expand deliveries nationwide from initially limited cities like New Delhi and Mumbai.

Although Reliance is paying a licensing fee to use the Shein brand, there is no equity investment in the deal. Shein, which was originally founded in China and is now headquartered in Singapore, also plans to list on the London stock exchange later this year after its attempt to go public in the U.S. was halted due to concerns from lawmakers about China’s business regulations.

Shein Makes a Comeback in India with Reliance Partnership, Offering Affordable Fashion and Local Manufacturing

Shein Makes Triumphant Return to India Shein has made a return to India after a five-year ban, now available on both the Google Play Store and Apple App Store. The app is launched under a licensing agreement with Reliance Retail, marking Shein’s comeback after being banned in 2020 due to concerns over data security amid tensions between India and China. The new app, SHEIN India Fast Fashion, offers affordable, trendy fashion, including locally designed and made products priced as low as ₹350, with free shipping on orders.

Initially, deliveries will be available in select cities like New Delhi, Bengaluru, Mumbai, and Navi Mumbai, with plans for nationwide shipping soon. The app is registered under Reliance Retail, and Shein-branded products will be manufactured in India by local suppliers, supporting the growth of the domestic textile sector.

The partnership is notable for its compliance with India’s data security laws, as all customer data will be stored within India, with Shein having no access to it. While Reliance is paying a licensing fee for Shein’s brand, there is no equity investment in the deal. This move follows a partnership signed in 2023, and the government, after consulting various ministries, approved Shein’s re-entry into the Indian market.

Although Shein’s return is much anticipated, the products now bear a distinct “made-in-India” quality, differing from the imported styles that originally gained the brand popularity in India. In the years since Shein’s ban, other fashion brands like Urbanic and StreetStyleStore have emerged, offering similar affordable options. Whether Shein can regain its previous popularity remains to be seen, as Indian consumers have adapted to new alternatives.

Shein Returns to India Through Reliance Partnership, Focuses on Local Manufacturing and Data Security

Shein Makes Triumphant Return to India Shein, the Chinese fast-fashion brand, is returning to India after being banned for five years. This time, it has partnered with Reliance Retail, owned by billionaire Mukesh Ambani, to re-enter the market. The Shein app is now available on both Google Play Store and Apple’s App Store.

In this new arrangement, Reliance Retail will fully manage Shein’s operations in India, while Shein will only provide technological support, such as the app and backend systems. A key feature of this deal is that all customer data will be stored in India, addressing the security concerns that led to Shein’s previous ban. Reliance, India’s largest retailer, hopes this partnership will help it attract younger shoppers and boost its online fashion presence, which faces tough competition from platforms like Flipkart, Amazon, and Meesho.

Currently, Shein offers free delivery in major cities such as New Delhi, Bengaluru, and Mumbai, and it plans to expand further. The company’s products, including dresses starting at ₹199, will be manufactured by local suppliers, in line with the Indian government’s push to promote domestic textile production. Despite tensions between India and China, Shein’s re-entry was approved after thorough security checks by multiple Indian ministries. This partnership is seen as beneficial for India’s economy, as it will create manufacturing jobs while ensuring data security.

While Shein’s return is expected to impact the fast-fashion market, it remains to be seen how Indian consumers will respond, especially amid growing concerns about Chinese apps and increasing competition from local and global brands.