Samsung Named 2025 Advertiser of the Year by Spikes Asia for Groundbreaking Campaigns

Samsung Electronics has been named the 2025 Advertiser of the Year by Spikes Asia, recognizing its innovation in marketing and creativity. This marks Samsung’s second win, the first being in 2017. The award highlights Samsung’s commitment to combining technology with storytelling to create meaningful consumer experiences. Stephanie Choi, EVP of Samsung’s Mobile eXperience Business, expressed pride in the honor, reflecting the company’s ethos of openness. Samsung’s campaigns, such as “Try Galaxy Fold” and “Flipvertising,” have set new standards in the industry.

The company won multiple awards at Spikes Asia in 2024, including Gold and Silver Spikes for the Galaxy Z Fold campaign. In 2023, its “Flipvertising” campaign earned Grand Prix awards. The recognition reflects Samsung’s ability to push boundaries in marketing and inspire global marketers. The award will be presented to Choi at the 2025 Spikes Asia Awards ceremony in Singapore on April 24.

Samsung Named 2025 Advertiser of the Year by Spikes Asia for Groundbreaking Campaigns

Samsung Electronics has been named the 2025 Advertiser of the Year by Spikes Asia, a prestigious award recognizing creativity and marketing effectiveness in the Asia-Pacific region. This marks the company’s second win, with the first occurring in 2017. The award highlights Samsung’s commitment to delivering innovative and impactful technology solutions through campaigns that create meaningful consumer experiences.

Stephanie Choi, EVP & Head of Marketing for Samsung’s Mobile eXperience Business, expressed pride in the recognition, emphasizing the company’s belief in openness and its efforts to connect with audiences through technology and storytelling. Samsung’s campaigns, like the “Try Galaxy Fold” and “Flipvertising,” have set new standards in the industry, blending creativity with technology to engage and inspire consumers.

In 2024, Samsung won four awards at Spikes Asia, including a Gold Spike and Silver Spike for the “Try Galaxy Fold” campaign, which allowed users to interact with the Galaxy Z Fold in an innovative way. In 2023, the “Flipvertising” campaign received the Grand Prix for Creative Data and Direct categories for its fresh approach to engaging Gen Z consumers.

Simon Cook, CEO of LIONS and Spikes Asia, praised Samsung for its ability to push the boundaries of marketing, inspiring marketers worldwide. The award will be presented to Stephanie Choi at the Spikes Asia Awards ceremony in Singapore on April 24, 2025.

Samsung Electronics has been named the 2025 Advertiser of the Year by Spikes Asia, marking its second win after first receiving the honor in 2017. The award recognizes brands that demonstrate outstanding creativity, innovation, and marketing effectiveness, setting new industry standards.

The recognition will be presented to Stephanie Choi, EVP & head of marketing for Samsung’s Mobile Experience Business, at the Spikes Asia Awards Ceremony on April 24, 2025, at Swissôtel The Stamford in Singapore.

Samsung’s success is attributed to its ability to seamlessly integrate technology and storytelling, a formula that has earned it numerous awards at Spikes Asia in recent years. Atifa Silk, managing director of Haymarket Media Asia, praised Samsung’s innovative campaigns for their ability to resonate globally.

Notable campaigns include the “Flipvertising” campaign, which won Grand Prix awards in the Creative Data and Direct categories in 2023, empowering Gen Z consumers with an interactive search experience. In 2024, the “Try Galaxy Fold Experience” campaign received Gold and Silver in Brand Experience & Activation, along with a Silver in Digital Craft and a Bronze in Direct for its innovative approach to foldable technology.

Stephanie Choi expressed pride in the recognition, emphasizing Samsung’s commitment to openness and creating impactful experiences. Simon Cook, CEO of LIONS and Spikes Asia, highlighted Samsung’s ability to connect with audiences and push the limits of marketing, inspiring marketers worldwide.