DD News Saffron Logo : Doordarshan Logo Change From Red to Orange Sparks Controversy – Saffronization or Branding Refresh?
In a controversial move, Doordarshan, India’s public broadcaster, changed its logo color from red to a shade of orange.
While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before.. Experience the all-new DD News!
We have the courage to put:
Accuracy over speed
Facts over claims
Truth over sensationalismBecause if it is on DD News, it… pic.twitter.com/YH230pGBKs
— DD News (@DDNewslive) April 16, 2024
DD News Saffron Logo : This sparked criticism, particularly from the opposition. Jawhar Sircar, a former CEO of Prasar Bharati (the organization overseeing Doordarshan), led the criticism. He argued that the new color, which he perceived as saffron, was a politically motivated ploy to benefit the ruling Bharatiya Janata Party (BJP) right before elections. Saffron is a color symbolically linked to the BJP.
As ex CEO of Prasar Bharati it hurts to see the saffronisation of Doordarshan’s logo
— just before elections!
It will influence voters, by overlaying the colour one religion and Sangh parivar colour with a ‘neutral’ Public Broadcaster and a biassed Govt/Regime! pic.twitter.com/g7m0PH9nMf— Jawhar Sircar (@jawharsircar) April 20, 2024
Doordarshan’s current director, Gaurav Dwivedi, however, defended the decision. He insisted it was purely an aesthetic choice aimed at enhancing the channel’s visual branding. Dwivedi downplayed the saffron connection, claiming the color was actually orange.
He further argued that the logo change was part of a larger overhaul that included upgrades to lighting and equipment.
See Also:
DD News Logo : DD News Gets a New Look – Logo Switches from Red to Saffron
New Swift 2024 : Maruti Suzuki Swift Gets a Safety Boost and Stylish Update for 2024
