ad:techHonours Launches at New Delhi’s Yashobhoomi, Celebrating Innovation in Marketing Technology

The inaugural ad:techHonours event, held on March 6 at Yashobhoomi in New Delhi, celebrated leaders in marketing technology, recognizing their contributions to tech-driven advertising. In collaboration with the IAA India Chapter, the awards highlighted achievements in areas like AI, social media, and performance marketing. Notable winners included Publicis, The Trade Desk, Gupshup, and Tyroo.

Key award categories included Marketing Automation, Data & Analytics, AI in Marketing, and Innovation. The event underscored the critical role of technology in shaping marketing’s future and set new industry benchmarks. The collaboration with IAA emphasized a commitment to advancing the sector through AI and innovation.

ad:techHonours Launches at New Delhi’s Yashobhoomi, Celebrating Innovation in Marketing Technology

ad:tech New Delhi recently launched the inaugural ad:techHonours on March 6 at Yashobhoomi, in collaboration with the International Advertising Association (IAA) India Chapter. The event recognized leading figures in marketing technology, celebrating those shaping the future of tech-driven advertising.

The ad:techHonours highlighted achievements in various areas, including AI, social media, and performance marketing. Winners included notable companies such as Publicis, The Trade Desk, Gupshup, and Tyroo. The awards underscore the pivotal role of technology in transforming marketing and set new standards for innovation in the industry.

The event marks a key moment in the ongoing digital evolution of marketing, with ad:tech New Delhi continuing its legacy as a platform for exploring digital transformation. The collaboration with the IAA lends credibility, ensuring the awards uphold rigorous standards for recognizing excellence in technology-driven marketing.

Key award categories included Marketing Automation/Marketing Cloud, Data & Analytics, Social Media, Conversational Marketing, AI in Marketing, Performance Marketing, and Innovation. Winners ranged from established leaders to emerging disruptors, demonstrating the diverse application of technology in enhancing brand engagement and business growth.

Jaswant Singh, Country Managing Director of ad:tech India, emphasized that technology is the driving force behind modern marketing success. Neena Dasgupta, IAA Mancom Member, stressed the importance of recognizing the platforms and technologies that enable creativity, while Abhishek Karnani, IAA India President, highlighted the IAA’s commitment to advancing the industry through AI and innovation.

As marketing technology continues to evolve, ad:techHonours aims to inspire future innovations and set new benchmarks for the advertising and marketing sectors. With the digital transformation of the marketing landscape in full swing, the need for adaptive strategies, data-driven insights, and cutting-edge technologies is greater than ever. The awards not only recognize current leaders in the industry but also encourage emerging players to push the boundaries of what’s possible in marketing. By celebrating innovation in key areas like AI, social media, and performance marketing, the ad:techHonours highlight the growing importance of technology in building more personalized, efficient, and impactful marketing campaigns.

The rapid advancement of artificial intelligence (AI) is transforming how brands engage with customers. AI-powered solutions are increasingly enabling marketers to optimize customer experiences, predict behavior, automate processes, and create hyper-targeted campaigns. As AI tools continue to become more accessible, companies can harness them to deliver more relevant, timely, and compelling content, ensuring stronger brand loyalty and better overall performance.

The rise of social media and conversational marketing also plays a critical role in this shift. Social platforms are no longer just spaces for brand awareness; they have evolved into powerful tools for customer engagement, feedback, and real-time communication. Conversational marketing, driven by chatbots and messaging platforms, allows brands to engage in two-way conversations with consumers at scale, offering personalized recommendations and resolving issues in real-time. These technologies are reshaping the way businesses interact with their audiences, creating a more dynamic and customer-centric marketing environment.

Furthermore, the increasing focus on data and analytics is transforming decision-making processes in marketing. Companies are now more equipped than ever to collect, analyze, and utilize vast amounts of data to optimize their campaigns. Data-driven insights allow marketers to fine-tune their strategies, improving both ROI and customer satisfaction.

As technology continues to advance, ad:techHonours serves as a reminder that innovation is essential to staying competitive in an ever-changing digital ecosystem. The event will undoubtedly continue to inspire future leaders, encourage creativity, and set new standards for the marketing and advertising industries.