Adobe Backtracks on Terms of Use After MASS Exodus Threat
Adobe is updating its Terms of Use due to user concerns about privacy and ownership of their work, following ambiguous language that sparked backlash. Executives Scott Belsky and Dana Rao clarified that Adobe has never trained its generative AI on customer content or claimed ownership of unpublished work. The revisions will take effect by June 18, 2024, and aim to enhance transparency. Users feared that the updates implied Adobe could use their work for AI training, prompting some to threaten leaving the platform. Adobe reassured users that content access is only for legal compliance and not for AI training. The company acknowledged the need for clearer communication to rebuild trust.
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Adobe Backtracks on Terms of Use After MASS Exodus Threat
Adobe is revising its Terms of Use in response to user concerns over privacy and ownership of their work, prompted by unclear language that led to fears the company could use unpublished content for training its generative AI models. In a blog post, executives Scott Belsky and Dana Rao emphasized that Adobe has never trained AI on customer content or claimed ownership of unpublished work, clarifying that updates to the Terms are meant for monitoring compliance with laws and service agreements, not for AI training.
They reassured users that Adobe’s generative AI models are trained solely on its stock library and public domain data. The company acknowledged the need for clearer communication and recognized the erosion of trust resulting from the situation, stating users can opt out of programs that involve content sharing for product improvement. Adobe aims to restore user confidence and will implement the updated Terms by June 18, 2024.
Adobe Updates Terms of Use Following User Concerns
Adobe is set to revise its Terms of Use in response to user concerns regarding privacy and ownership of their work, which arose from vague language in the existing terms. In a blog post, the company, known for its popular creative software like Photoshop, Premiere, and InDesign, announced that the updated terms will take effect by June 18, 2024.
Executive Vice Presidents Scott Belsky and Dana Rao highlighted Adobe’s commitment to its customers and responsible innovation. They clarified that Adobe has never trained its generative AI on customer content or claimed ownership of unpublished work, stating that the recent updates do not imply any such intentions. The executives noted that Adobe’s Firefly generative AI models are trained exclusively on its stock library and public domain data, separate from user-generated content.
The need for clearer Terms of Use became apparent after a public relations crisis sparked by user backlash to notifications about the updates. Many users feared the changes suggested that Adobe could utilize their unpublished work for training its AI models or assume ownership of in-progress projects. This lack of transparency led to swift criticism, with some users threatening to leave the platform.
In response, Adobe clarified that the updated policy allowing access to user content is strictly for screening activities related to legal compliance and terms of service violations, not for AI training or claiming user work. Belsky and Rao emphasized that users have the option to opt out of the product improvement program that involves content sharing for model training, and that licenses are specifically for identifying illegal content. Additionally, Adobe does not scan content stored locally on users’ devices.
Ultimately, the situation could have been mitigated with clearer communication, although some reputational damage has likely occurred. Scott Belsky and Dana Rao concluded by acknowledging the importance of trust, stating, “We recognize that trust must be earned.”
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