Tim Cook Teases Major ‘Air’ Device Launch This Week: What’s Coming?

Apple CEO Tim Cook has teased a new “Air” device launching this week, sparking speculation about the upcoming release. The hint, shared through a video on X (formerly Twitter), suggests the launch of a new MacBook Air. This follows the launch of the MacBook Air M3 last year, making it likely that a refreshed model is on the horizon.

The new MacBook Air is expected to feature the M4 chip, offering key upgrades such as ray tracing support for gaming, improved Neural Engine for AI tasks, and up to 32GB of RAM. Other expected features include two additional CPU cores, faster storage bandwidth, and a 12MP front-facing camera.

Additionally, the MacBook Air M4 is likely to support multiple external displays while also powering the built-in screen, an enhancement over the M3’s limitations. With current MacBook Air models running low on stock, an announcement is imminent.

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• Apple Teases New ‘Air’ Device: Will It Be an iPhone Air or MacBook Air?

Tim Cook Teases Major ‘Air’ Device Launch This Week: What’s Coming?

Apple CEO Tim Cook has teased the launch of a new ‘Air’ device this week, sparking speculation that it could be a new MacBook Air featuring several upgrades. In a recent video posted on X (formerly Twitter), Cook shared the phrase “There’s something in the air” with the caption “This week,” hinting at the upcoming announcement.

While it’s most likely that Apple will unveil an updated MacBook Air, following the release of the MacBook Air M3 last year, there are other possibilities. For instance, Apple could introduce a slimmed-down version of its iPhone, potentially branded as the “Air.” Additionally, Bloomberg’s Mark Gurman previously mentioned that Apple might launch updated iPad Air models alongside a new Magic Keyboard, making them another possible candidate for this launch.

The new MacBook Air is expected to be powered by the M4 chip, bringing several upgrades, including support for ray tracing to enhance gaming performance and improvements to the Neural Engine for AI tasks. The device could also feature up to 32GB of RAM (an upgrade from the current 24GB), two additional CPU cores, faster storage bandwidth, and a 12MP front-facing camera. Additionally, improved external display support is anticipated, allowing the MacBook Air M4 to power both external displays and its built-in screen simultaneously, a feature that was limited to external displays in the M3 model.

Apple Teases New ‘Air’ Device: Will It Be an iPhone Air or MacBook Air?

Apple is set to unveil a new ‘Air’ device this week, following the recent release of the iPhone 16e. CEO Tim Cook’s teaser video, featuring the message “There’s something in the Air,” has fueled speculation about the upcoming product. While Apple hasn’t confirmed the exact device, many believe it could be the first-ever iPhone Air, marking a new addition to the iPhone lineup.

Although Apple traditionally releases new MacBook Air models around this time, rumors suggest the company might debut a super-slim iPhone Air instead, potentially as part of the iPhone 16 series rather than waiting for the iPhone 17 launch. The introduction of an iPhone Air would expand Apple’s ‘Air’ branding, which is already present in the MacBook and iPad lines.

Fans are eagerly awaiting the official announcement to confirm whether it’s an iPhone Air or a MacBook Air. The anticipation surrounding the potential introduction of an iPhone Air is particularly high, as it would be the first time Apple applies the ‘Air’ branding to its flagship smartphone lineup. On the other hand, a new MacBook Air, especially one with enhanced features, would continue the company’s tradition of refining its popular ultraportable laptop. Either way, tech enthusiasts are buzzing with excitement about what Apple has in store for its next big release.