JSW MG Motor India expects electric vehicles (EVs) to surpass internal combustion engine (ICE) vehicles in sales after the release of its third EV, the Windsor. The company, which currently holds 20% of the EV market, believes that the Windsor will push EV sales to exceed 50% of its total sales. At present, MG Motor sells 1,800 to 2,000 EVs monthly, including the Comet and ZS EV models, which contribute around 35-40% of its overall sales. The introduction of the Windsor is anticipated to boost this figure significantly.

MG Motor Expects Windsor to Boost EV Sales by 50%

The expected sales increase is linked to a unique ownership program designed to make EVs as affordable as internal combustion engine (ICE) vehicles. This plan, aimed at the crossover utility vehicle (CUV), allows buyers to divide their EMI payments into two parts: a fixed amount for the vehicle and a variable charge based on battery usage.

Customers can pay Rs 9.99 lakh for the car, with an additional Rs 3.5 per kilometer for battery usage. Since the running cost of an EV is about Rs 1 per kilometer, the total cost would be around Rs 4.5 per kilometer. In comparison, an ICE vehicle priced at Rs 10 lakh typically has a running cost of Rs 8-10 per kilometer, making the EV more cost-effective for customers, explained Satinder Singh Bajwa, JSW MG Motor India’s chief business officer, as reported by TOI.

The Rs 3.5 per kilometer rate is based on an average monthly usage of 1,500 kilometers.

JSW MG Motor recently introduced the Windsor, a mid-sized SUV, priced at Rs 10 lakh excluding the battery cost. The battery is available for rent through a pay-per-use model at Rs 3.5 per kilometer. This strategy aims to make EVs more affordable and promote broader adoption. The initiative builds on the company’s previous efforts to expand its presence in India’s growing EV market.

MG Motor India is addressing key concerns of potential electric vehicle (EV) buyers through its Battery-as-a-Service (BaaS) model. Launched with the Windsor EV SUV, this initiative aims to reduce the financial burden for customers hesitant to transition from internal combustion engine (ICE) vehicles to electric ones. The BaaS plan allows customers to purchase the vehicle’s body while renting the battery on a per-kilometer basis, priced at ₹3.5 per km.

JSW MG Motor believes that by lowering the upfront cost with this battery rental option, it can attract more buyers to the EV market. The Windsor also comes with a lifetime battery warranty for the first owner, a 60% buyback guarantee after three years or 45,000 km, and one year of free public charging.

This innovative approach seeks to make EV ownership more affordable by eliminating the high upfront battery cost, a significant concern for many potential EV buyers.

MG Motor Expects Windsor to Boost EV Sales by 50% To ensure customers are well-informed and confident about the new model, MG Motor is investing in comprehensive training for its employees and dealers. This training will focus on simplifying the explanation of the BaaS model and addressing any concerns potential buyers may have.

In addition, MG is offering appealing benefits to Windsor buyers, including a lifetime battery warranty for the first owner and a guaranteed 60% buyback value after three years for those who choose a maintenance plan.

MG Motor Expects Windsor to Boost EV Sales by 50% The launch of MG Motor’s Windsor is part of the company’s broader strategy to increase its share in the EV market, with a goal of generating over 50% of its sales from electric vehicles. The Windsor joins MG’s other EV models, such as the ZS SUV and the Comet mini, as the company competes with major automakers like Tata Motors, Hyundai, and Maruti Suzuki, who are also expanding their EV portfolios.

Parth Jindal highlighted the importance of innovation in promoting EV adoption, stating, “We want EVs everywhere in this country… We need to take a leadership role.” He also mentioned that JSW is exploring further localization efforts, including battery assembly and potentially entering the cell manufacturing space.

Rajeev Chaba, President and Managing Director of MG Motor India, expressed optimism about the Windsor and the BaaS model, believing they would attract new EV customers. “The Windsor will certainly appeal to a new segment of customers. We are addressing the challenge of high upfront costs and making ownership easier,” he said.

By reducing acquisition costs and offering flexible ownership options, JSW-MG Motor aims to draw more consumers into the EV market, contributing to India’s transition toward greener mobility.