Bhavish Aggarwal, the CEO of Ola, has recently attracted attention with his plan to develop digital public infrastructure (DPI) for social media and the future of AI. This decision, amidst various controversies, is gaining clarity, sparking discussions about online discourse and the influence of advanced AI systems on users and their perspectives.

Drawing parallels with how UPI revolutionized payment transactions and ONDC transformed e-commerce, Aggarwal aims to replicate this democratization effect in online social interactions. He envisions establishing a DPI social media framework to reshape the landscape of digital conversations.

Is Social Media Broken? In a recent tweet, Bhavish Aggarwal questioned why social media would continue to be confined within closed ecosystems, while also praising the disruptive impact of UPI on traditional payment methods and ONDC’s efforts to dismantle walled gardens in e-commerce.

The notion of decentralizing social media emerges as a response to LinkedIn’s removal of Aggarwal’s post, where he criticized the platform for using non-binary gender pronouns like they/them and expressed concerns about Western influences and biases reaching India.

Traditional social networking platforms are in decline, a reality that’s evident from the struggles of Facebook, the diminishing popularity of threaded discussions, and even Instagram, once beloved by Gen Z, losing its appeal due to excessive promotional and influencer content, along with the creation of echo chambers. The only glimmer of hope for these platforms currently lies in LLM-based chatbots, which facilitate user interaction and engagement with website content, ushering in a new era of media, often referred to as AI media.

Is Social Media Broken?  X utilizes Grok, while Quora employs Poe, and Stack Overflow once utilized Overflow AI before transitioning to OpenAI. Meta is exploring the integration of an AI chatbot for Instagram and WhatsApp. In a notable move, Reddit sealed a $60 million deal with Google. OpenAI has been actively collaborating with media entities and publishing firms, exploring novel methods to engage with users, and preparing for the launch of an AI voice assistant in the near future.

Interestingly, as former OpenAI board member Helen Toner recently remarked, many of these AI companies could face a fate akin to social media companies, vying for user attention and consolidating power.

AI Power Concentration Warning

In discussions about the trajectory of AI companies, Helen Toner highlighted the ubiquitous deployment of AI and its widespread impact on society. She expressed concerns that without intervention, these companies might follow a path similar to social media firms, prioritizing the development of web applications and engaging in fierce competition for user attention. Additionally, she warned that the considerable power wielded by advanced AI systems could end up concentrated in the hands of a select few companies or individuals by default.

Yann LeCun, Meta’s AI Chief, echoed these sentiments in one of his talks, suggesting that AI platforms could soon dictate the content users see. He advocated for a more open approach, likening it to the principles of the Internet.

Yann LeCun underscored the peril of a scenario where a handful of AI assistants dictate the digital experiences of people globally, implicitly referencing companies like OpenAI. He warned that such a concentration of control could have detrimental effects on diversity of thought, democracy, and various other aspects. LeCun envisaged a future where AI assistants replace search engines as the primary interface for interacting with digital content. Users would ask questions, and these assistants would furnish answers, seamlessly integrating into daily life.

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